Hot Pepper Festival

🌶️ HOT PEPPER FESTIVAL • THE JOURNEY HQ CAR SHOW 2026 🌶️ Get ready for TWO DAYS of cars, horsepower, and fun in Palestine, Texas! We’re kicking things off Friday with a Cruise-In, then coming back Saturday for the Hot Pepper Festival and The Journey HQ Car Show! 🔥 FRIDAY, OCTOBER 30 • CRUISE-IN • 4:00 PM We’re starting the weekend with a Cruise-In at the Farmers Market and Palestine Visitor Center! Bring your ride out, hang out with us, and help us kick off Hot Pepper Festival weekend. Cars, trucks, classics, hot rods, customs, and everything in between are welcome! 🏁 SATURDAY, OCTOBER 31 • THE JOURNEY HQ CAR SHOW • 7:30 AM – 4:00 PM Due to construction downtown, the Car Show will be in a NEW LOCATION this year, but that puts us even closer to all the action at the Hot Pepper Festival! We’ll have W. Crawford Street and the Palestine Church parking lot for the show, with cars lining Crawford Street in front of Home Grill Steakhouse and Double Tap, plus additional parking in the church parking lot. 🎁 GET REGISTERED & ENTER TO WIN! Register for the Car Show and you’ll be entered for a chance to win THOUSANDS OF DOLLARS worth of prizes and gift certificates from our amazing sponsors and local businesses! 👉 REGISTER FOR THE CAR SHOW HERE https://thejourneyhq.com/products/the-hot-pepper-festival-car-show-registration 🚗 CAR SHOW ENTRANCE: From Palestine Avenue, turn onto N. Sycamore Street by ETX Balloon Gal, 102 E. Palestine Avenue. From there, it’s a straight shot all the way down N. Sycamore Street to W. Crawford Street. Just follow the signs! 🚛 TRAILER PARKING: Tahwahkaro Distillery 100 N. Church St. Palestine, TX 75801 🎃 And since Saturday’s show falls on Halloween, costumes are encouraged! Hit Going, invite your friends, get those rides ready, and come spend Hot Pepper Festival weekend with us in Palestine, Texas! #TheJourneyHQ #HotPepperFestival #PalestineTX